A reader posted a comment on one of the street style items below, pointing out that many of our recent street style photos have featured women wearing Zara. I checked our June archives and it’s totally true. Women from Milan to Sweden to New York to London are wearing it. I don’t think it’s that the brand has all of a sudden kicked it up a notch in the design area; the high street brand has always been a go-to for affordable versions of popular trends. I personally have been considering buying a sequin blazer from Zara because I don’t feel like spending £500 for an item I may find myself hating next year. But the most interesting aspect of this whole thing is to see how each woman wears the clothes. I can vividly remember friends in the past complaining that they stay away from mass-market stores because they don’t want to look like everyone else or have co-workers constantly asking them, “Did you get that from H&M?” But these photos prove that it’s all in how you personalize your purchase.
