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Happy Earth Day: Pharrell Williams talks Bionic Yarn

By admin on April 22, 2009 0 Comments

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Long the territory of massive gas-guzzling chauffeured luxury SUVs and private chartered planes, the popular music world has not always been the most eco-friendly one. But now that Pharrell Williams has launched an environmentally sustainable fabric line, called Bionic Yarn, with partner Tyson Toussant, that might change. “I’ve learned a lot over the years and I want to lead by example,” he explains. An old friend of mine, I first began noticing Williams shift to greener living when he downsized his fleet of luxury cars to reduce his carbon footprint several years ago. Now, he plans to incorporate the organic fabric made of recycled plastic bottles into his clothing lines BBC/Ice Cream. During a car ride to an ink parlor to get his arm tattoos removed (because he thinks they “suck”) he caught me up on his green transition and the story behind his crazy YouTube video.

How did Bionic Yarn come about?

I met Tyson through a mutual friend and he approached me with the concept that he had already launched. I thought it could be a really interesting way to give back to society so I signed up as partner and owner. I always want to take my influence and be responsible with it. So now I can sleep well at night knowing that I’m doing my part. Bionic Yarn is the perfect way for me to give back to God’s universe.

Will you be using it in your clothing lines?

Blending Bionic Yarn and BBC/Ice Cream is the goal. It’s great beause the yarn is so soft, you can’t tell that there is any form of plastic anywhere in it.

How do you envision Bionic Yarn growing?

We’d like for it to be the next Gortex. I want it to be incorporated into everyday use and for people to see it all over the Wal-Marts and Targets of the world. So that people can see that if they have a perfectly great green alternative, why not choose that?

Totally off-topic: What was up with that YouTube video of you singing and dancing in a McDonald’s in Paris?

The world doesn’t realize that I’m really like a class clown goofball. That’s who I really am. And the fact that so many people were surprised by the McDonald’s thing is proof of that. Granted, when it’s time for music, I’m serious and focused on work. But the rest of the time I’m a 100% goofball and my fans know that.

That clip made you a blog sensation.

I don’t know about all that [laughs]. But I’m actually going to start Twittering for the first time today. It will just be a way for me to share my thoughts

So are you going to blog about the tattoo removal? I hear it’s a painful process.

I don’t know. You’ll have to wait and see. 


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Cole Haan Dylan duffle featuring Bionic Yarn

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